UGC, or User Generated Content, is the most effective way to establish trust with your audience right now whilst influencing purchasing decisions. Let's face it, users are tired of being bombarded with disingenuous celebrity-endorsed ads. Having original, creative content from real users who know how to convey authenticity in an engaging way. Your current and future customers want to see real people's honest reactions, thoughts, and opinions on your brand offerings! In fact, UGC is 42% more effective than branded content due to the heightened level of trust consumers have with digital word-of-mouth compared with content produced by large advertisers.