Do You Need An Email List?

Many feel that email marketing is a thing of the past given the many avenues of reaching customers online today- whether it be through targetted ads online or social media profiles, maintaining several avenues of digital presence can be quite the task. However, today I'll be sharing my reasoning for supporting the cultivation of an email list in today's world.

Ensure Access to Your Audience

First of all, I would like you to take the next minute to imagine the situation I describe. You are a small business who decides to invest in creating weekly content for strictly one social platform. By investing all of your energy into this single platform strategy, you're essentially keeping all your eggs in one basket. If Instagram was to suddenly shut down one day, taking your account and content off the internet without explanation, your means of connecting to or communicating with your established audience is wiped away- forever. The only way to know you will have a surefire means of contacting your audience base in the foreseeable future is by aggregating the data to do so yourself. Put simply, neither of us own platforms like Facebook, Twitter, or Youtube. We have no say in their status today, tomorrow, or the next day despite the immense value they can truly have for business. This is why the most effective social strategies make use of both social media and email marketing to strengthen and widen overall reach.

The True Worth Of Email Marketing

I really emphasize the power of offering value for your target market by creating an opt-in offer in order to gain emails from your following. For example, if you have a nutrition-related business, this could entail something like a free food combining guide. This deepened, multi-platform relationship will convert more potential customers and clients while ensuring your current ones will continue retaining value from your content. Email lists are a solid tie to your established leads that can't be simply taken away in the blink of an eye, which is what creates their true worth. Through marketing in this way, you can guarantee you'll show up directly in the inbox of individuals who find your business relevant. Unlike scrolling through a social media newsfeed, your content won't be buried by algorithms that favor certain accounts. By utilizing email you guarantee your business an unbelievably inexpensive way of reaching the eyes that matter most.

Out of Sight, Out of Mind

Another point to consider is that people generally check their email several times a day even if they don't do the same for other sites and apps; this inherently ensures your name will be in their view and therefore the back of their mind more often. Customers who receive email marketing are more likely to not only spend more but support your business more often. By being active with email communications, you simply remain more relevant to those who may not prioritize time spent on social media. You stay visible to a greater reach of people, making the time spent building your business more impactful altogether.

I hope this gave you some insight into furthering your current social strategy! If you ever want to discuss your business more in-depth, feel free to book a call with me.